They say that variety is the ‘spice of life’ and that’s certainly the case here at ICG following the launch of three new websites: Impact Computing, Chorley-based D&G Builders and retail and leisure destination, Milsom Place in Bath.
The websites were developed following detailed discussions with the clients to understand their objectives, from functionality and user experience to content and brand image.
Impact Computing was the first to go live and the results so far indicate that the business has benefited from increased lead generation. The team at ICG restructured their existing site-map, whilst helping them to fine-tune and re-target their content. We also upgraded the overall design and streamlined the pages making it easier for people to locate and engage with Impact Computing’s services and expertise.
The remit for Milsom Place was to make it more engaging and user-friendly and that’s exactly what the digital team at ICG achieved. Content such as a store directory, offers and events can now be easily found by the target audience. We applied a new brand style into the UX design, which gave the site a fresh new look and with the addition of a map on the visit us page, visitors to Milsom Place now know exactly where to find them.
Whilst over in Chorley, D&G Builders wanted to elevate their brand to new heights to help target new customers. Alongside an updated brand identity created by ICG’s designers, our digital team developed a fluid and efficient website, that was easy to use and also showcased D&G’s impressive work.
All three websites were developed mobile first with optimised SEO and an easy-to-use content management system. The team at ICG continue to perform monthly website checks and site optimisation to ensure that they are kept up to date and running smoothly.
Find out more about our web development service here.
