Delivering strategic marketing through creativity, teamwork and shared values

As a business, our core focus is to be a dedicated marketing partner, supporting the creation and delivery of long term marketing strategies and campaigns.

We help clients prioritise activity in line with resources, identifying audiences, objectives, brand positioning and timelines.

We appoint a dedicated team to each client including an account manager and team of designers and developers to provide a responsive, long-term relationship with continuity at its heart.

ICG is a flexible and proactive partner – ready to adapt strategy based on market changes, customer feedback and campaign performance.

A strong brand narrative elevates messaging, engagement and perceptions – and ICG has delivered projects that make this happen time and time again.

From equipping companies with an identity that takes them to the next level to seasonal campaigns, we are a results-driven creative partner that looks beneath the surface to understand the key business challenges.

Whether we are delivering the brand assets for a 48-sheet, a Facebook advertising campaign or a digital download, we have the resources to meet tight deadlines and draw on a wealth of creative knowledge.

ICG delivers intelligent, data driven marketing solutions. We take a collaborative and innovative approach to getting the best outcomes.

Working closely with the client, we examine the rationale, the data and the messaging to deliver digital projects aligned to key objectives.

With advertising spend being diverted onto digital platforms, our team of back-end and front-end developers focus on the user-journey, conversions and performance data from GA4 and other sources.

Continually backed by our investment in research and development, the team has the expertise and experience to manage complex, large scale and multi-language digital projects.

Being social has never been so valued – and ICG digs deep to see exactly what it means to your business.

Like all things digital, social platforms never stand still. Capabilities and demographics shift, providing new opportunities to engage, experiment and target.

Creating and uploading native platform content, social listening and community management are just some of the ways we support clients.

We also manage paid campaigns across multiple platforms to reach out to new audiences to deliver brand awareness, conversions and engagement.

Telling a story, creating a brand narrative or developing key messages.

Different clients have different challenges and we work hard to understand audiences, barriers and the technical accuracy of their products and services.

Whether we are hitting the nationals before the summer holidays, promoting a company’s expertise through authoritative comment or creating campaign content, we help clients articulate their unique selling points.

With the tools to reach out to journalists, social influencers and bloggers across a broad spectrum of titles and platforms, the team builds relationships with clients and journalists to generate great results.