Driving vehicle sales by the truck load
IVECO is a global manufacturer of light, medium and heavy commercial vehicles.
ICG has been working closely with IVECO for more than 10 years to achieve real and measurable results.
We focus on supporting its network of 15 dealerships, as well as providing marketing support for specific business units.
We have created and delivered new websites, digital marketing and PPC campaigns, SEO strategies and design support.
Industry insight and expertise ensures all IVECO campaigns are detailed and responsive to generate maximum returns.
Creating leads
ICG designed, built and managed the IVECO dealership network website, maintaining a consistent brand message.
The custom-built, content management system offers varying levels of access to enable dealers to update their own sub-site with new vehicles, offers, events and news.
In line with IVECO’s brand guidelines and the move towards electric vehicles, we continue to support the website to generate engagement and drive leads.
Accelerating web traffic through SEO
According to experts, 68% of online experiences begin with a search engine, which makes SEO a key digital marketing channel.
To maximise the impact of this channel in the highly competitive commercial vehicles market, ICG has developed a robust SEO marketing strategy for IVECO.
Driving additional website traffic and directing users to their local IVECO dealership is the focus of the campaign.
The website provides tailored user journeys depending on the user’s location – it’s a bespoke approach that requires a strong technical foundation and close monitoring and auditing of the website.
We have created a bespoke SEO checklist and regularly complete keyword and competitor research into industry trends, such as electric vehicles and alternative fuels.
All of this combines to drive traffic to the website and ensures it ranks highly on search engines.
“Just wanted to say thank you for yesterday and helping supply and create the banners given the last minute changes and deadlines, it is much appreciated – we can always rely on ICG”
Marketing Manager, IVECO UK
Marketing support with the drive to succeed
ICG’s experienced design team and extensive knowledge of the IVECO brand means we can deliver strong creative design.
We have produced van graphics, billboards, direct mails, flyers, online collateral and forecourt advertising to support and enhance national marketing campaigns.
Building direct partnerships with dealers
ICG is the marketing and digital partner to two IVECO dealerships.
We’ve been working with Walton Summit since 2016, having developed a new brand and website.
We support events and new vehicle launches plus design and branding for various campaigns. The strong relationship has resulted in increased visitors to the website and improved brand awareness.
ICG also supports Northern Commercials with digital and creative support to enhance its online presence.
Both dealerships have reaped the benefits of working ICG and have seen a positive return on investment.
