Supporting an expanding portfolio of sites
Edgefold Homes is a house builder owned by the Seddon family.
With five generations of building heritage, its developments feature three to five bedroom homes across the North West including locations in St Helens, Nantwich, Chorley and Altrincham.
With an expanding portfolio, the team from Edgefold Homes need regular marketing support to reach a wide audience of prospective buyers.
ICG is a dedicated marketing partner that provides a range of support to help generate interest and sales.
Bespoke site materials
Edgefold Homes approached ICG for marketing support after they had completed their first development.
With plans to rapidly grow their portfolio, they needed to produce hard working marketing materials that could be easily replicated across multiple locations.
A master look and template design was created to maximise marketing investment while still providing scope for local identity.
With three developments now completed and another five in production, we continue to support Edgefold Homes as it portfolio grows.
Website
The team at Edgefold wanted a website that would be future proofed to meet the needs of their expanding portfolio.
A simple and easy to use layout clearly communicates properties and highlights the many features and benefits of their properties.
The website can be updated with new functionality and the fully-managed CMS allows the team to update sales information and availability.
A bespoke, real-time analytics dashboard allows the client to view the website performance at any time.
Premium Development
Orchard Gardens is a premium Edgefold development and it was important to produce marketing materials that reflected a homebuyer’s investment.
Exceptional high quality print materials reassure prospective buyers and inspire them to take the next steps.
It profiles the beauty of the local area, the individual character of each property including high quality fittings and the brick work inspired by local heritage.
Social media
ICG delivers comprehensive social media support to amplify Edgefold Homes’ online presence.
Each month, we create and manage engaging organic social media content that highlights their latest housing developments, shares general company updates and covers relevant industry news and lifestyle pieces.
Additionally, we deliver paid media campaigns to boost visibility and drive engagement as well as partner with local businesses to create conversation and engagement.
