Modernising the brand image across multiple channels
The British International Freight Association (BIFA) is the leading body representing the UK International freight services industry.
It is the prime trade association for UK registered companies engaged in the international movement of freight by all modes of transport, air, road, rail and sea, and/or customs brokerage.
ICG has worked with BIFA for more than 15 years, defining the brand image across multiple channels and providing support for key events and initiatives.
Reports & presentations
BIFA is an extremely active organisation, providing its members with a vast amount of important information to support their businesses.
BIFA members trade under a set of Standard Trading Conditions that are backed in the insurance sector and ICG works alongside the team to help create materials including literature, annual reports, event and training materials.
We design layouts for detailed and technical data, ensuring good flow and providing visual prompts.
We also produce templates for in-house teams to create e-newsletters and social media assets.
The logistics of creating a new website
BIFA needed a new website that was fit for the digital era and would help streamline internal processes and support revenue streams.
ICG worked closely with the team to review their existing online presence and proritise requirements.
We created a new website that surfaces a vast amount of information in an intuitive and user-friendly way.
With regular news updates, an active guidance and information section as well as training provision, the website is now an effective and useful tool that enhances the value of the BIFA membership and helps support its future growth.
“It’s been a huge year for BIFA in terms of transforming our brand and member communications, and I wouldn’t have achieved this much without the help and support from ICG.”
Communications Manager, BIFA
Events and initiatives
With a membership of 1,600, BIFA organises events, celebrations, training and networking at regional and national levels.
We create materials for the coveted BIFA Freight Service Awards which is an exciting event in the organisation’s calendar.
We also support their presence and contributions at key events such as the Multimodal exhibition.
We have supported the team for National Apprenticeship Week including the launch of the International Freight Forwarding apprenticeship.
