ICG has stepped Through the Keyhole with Kier Living Northern to support the launch of five new housing developments.
From April to October we have worked closely with Kier Living’s marketing team to help stage a series of show home celebrations featuring local VIPs, family-fun activities and celebratory treats and refreshments.
Sites at Alston Grange in Longridge, Simpson Park in Harworth, Hambleton Chase in Easingwold, Taylor’s Green in Darwen and Daltons Way, West Lancashire were all officially opened.
ICG managed photography and filming requirements alongside PR, website news and paid Facebook advertising.
The show home launches have been a great success with sales secured and strong footfall and engagement.
Across the summer and autumn, ICG has also been managing Kier Living Northern’s Facebook advertising strategy and implementation with messaging focusing on seasonal campaigns, special offers and generic brand awareness.
We have also supported Kier Living’s community engagement in Yorkshire and Lancashire to organise sponsorship of a library, agricultural shows and a local Parkrun.
