When we heard Dalton Park was bringing a festival experience to its shoppers this summer we were excited to get involved!
The three-day event at the County Durham retail outlet showcased everything from street theatre, live music, food and drink to makeovers and stylist consultations across four dedicated zones – family, lifestyle, live and taste.
To promote the family-friendly shindig, ICG’s design team drew inspiration from music festivals to create a cool summer vibe with Dalton Park’s established brand. A palette of eye-catching colours was created and rolled out on everything from the Event Guide to the centre’s striking bunting, which was used to help define the four different zones.
The design was then used across Dalton Park’s digital platforms as well as onsite banners and signage.
On the launch day, ICG was on hand to provide social media support, giving the centre’s followers a festival vibe through Facebook Live and Instagram Stories and tweets.
Like the sound of it? Get a feel for Dalton Park’s Summertime Shindig with their little video below…
