Raising awareness of the ‘Blinds Make Better’ campaign was a major focus at the British Blind and Shutter Show 2024.
ICG worked with the team at the British Blind and Shutter Association (BBSA) to help ensure the national campaign was front and centre at the prestigious three-day trade show which attracted thousands of visitors from across the sector.
From energy efficiency to privacy and comfort, the narrative behind Blinds Make Better highlights how shading positively impacts the buildings where people live, work and socialise especially in a changing climate.
Our teams created a dedicated retailer pack of Blinds Make Better for delegates to collect as they entered the exhibition hall at the Coventry Arena that included materials to use in their showrooms and businesses.
We created a six-minute animation for the BBSA stand that jointly promoted membership of the BBSA and the Blinds Make Better campaign.
We also designed a range of branded assets for the event space including floor vinyls, wobblers and stickers featuring the campaign branding.
These visuals were placed on the stands of participating brands and manufacturers, creating a unified look that reinforced the campaign’s message and made it highly visible.
ICG took advantage of the event to capture content for future activities to amplify the campaign’s reach including dynamic photo and video pledges from influential industry leaders and exhibitors.
We also produced the BBSA’s full stand design and in the run up to the event we promoted Blinds Make Better in the autumn edition of Openings.
The British Blind and Shutter Show 2024 is a major event for the shading industry and featured expert speakers including TV celebrity, Phil Spencer from Location, Location, Location.
By engaging exhibitors and attendees at the event, ICG and the BBSA set a strong foundation for ongoing advocacy, inspiring a wider understanding for the proven benefits of shading.
