Last week, Amy, Dave and Simon travelled to London to attend a marketing festival with a difference – MADFest quite literally stated this year’s theme as ‘Dare to be different’ but did it deliver?
Gone are the stuffy formats of long speeches, and in its place a refreshing line-up of 20 minute interactive talks from brands and industry spearheads covering marketing, advertising and disruptive tech in sectors from frozen food, banking, betting and influencer marketing – the conversations were informative and varied — and most importantly, delivered in a digestible way.
Amy, who’s one of our Account Managers, came back with lots of inspiration! She said: “As a first timer at MADFest I wasn’t quite sure what to expect. The format of the two-day event was varied and offered practical insights in to how some big brands think, talks from Burger King, Greggs and Dishoom left me itching to put some of their brand experience into practice. We’ve definitely brought a bit of the MADFest spirit back to the North West.”
