When ‘non-essential’ shops were given the green light to reopen, Luxaflex, a UK-based premium manufacturer of window coverings, tasked ICG with creating and implementing a marketing campaign for their nationwide network of independent showrooms.
With the brand’s UK factory production temporarily stopped and planned marketing activity put on hold, ICG switched tactics to focus on highlighting the importance of social distancing measures, whilst opening safely to welcome potential customers back through the doors.
Working closely with the team at Luxaflex, ICG produced a suite of marketing collateral including posters, signage, badges and socials assets, which were distributed to each of the showrooms for both customer-facing communication and their online dealer portal.
As government guidance evolved, the design team ensured creative assets were kept up to date, with the overall tone of the key messages remaining consistent throughout to ensure customers felt confident in returning to the showrooms.
ICG’s social team were on hand to devise and deliver organic and paid social campaigns that reiterated in-store messages using graphics and videos.
Since the reopening, ICG has worked alongside Luxaflex’s marketing department on monthly product campaigns, PR and website content, with exciting plans for 2021 already in the pipeline.
