ICG’s PR girls love an excuse to get their dancing shoes on and what better excuse than The Mall Blackburn’s Retailer Awards?
An event that celebrates the very best in Blackburn’s retailers, the PR team worked closely with The Mall to spread the word about the annual celebration, securing online coverage.
On the night, the girls dressed as Ladies in Waiting as per the fairytale fancy dress code, taking over The Mall’s social media channels to post live updates of the evening’s escapades, which included household name, Boots, being crowned Best Overall Retailer.
Celebrations went on into the night with teams from Primark, Costa Coffee, Pandora and Next taking over the dance floor dressed as characters from fairytale favourites!
