Value added fun was the order of the day at a whole host of free events at Freeport Braintree this summer.
ICG client, Realm which asset-manage the premier shopping outlet in Essex, called on ICG’s design team to create a vibrant suite of marketing collateral to promote and encapsulate the summer of fun theme.
The campaign was rolled out across posters, a booklet packed with puzzles for kids and vouchers for family days out as well as graphics for the outlet’s website and social media channels.
The creative retains the existing wallpaper background that has become a focal element of Freeport Braintree’s brand style while adding new illustrative details and photography reflecting the various events that took place.
Using a circus style decorative font ICG’s design team also produced an eye-catching logo for the festival of events.
Now that summer has come to a close, the design team are busy creating autumn/winter collateral for the shopping outlet, so watch this space!
