An early Easter this year meant that the ICG design team promptly put on their thinking caps for Easter projects for award-winning retail and leisure asset management company, Realm.
Every Realm centre has its own separate style so the ICG team made sure that a different feel came across in the creative for the individual campaigns. Whilst each Easter event was unique, the team focused on keeping a consistent message across all platforms for print and online.
Freeport Fleetwood held an Easter Eggstravaganza event across the Easter weekend. ICG created a campaign that featured white Easter rabbits in a very illustrative style on a bright green background, giving a fresh colour palette and fun feel with the Easter bunnies poking their heads around the signs.
The creative included on-site posters, web and social media graphics as well as artwork for their marketing partners including Visit Blackpool. They also used animated graphics and the Easter bunnies featured in shop windows for a children’s treasure hunt around the centre to keep the kids busy while parents shopped.
Lakeside Village had a very different take on Easter with a ‘Charlie and the Chocolate Factory’ theme for their Choctastic Easter event. ICG designed on site posters, a peep board of characters for family photos and adverts designed specifically for local publications including the Doncaster Free Press, Scunthorpe Telegraph and the Primary Times. Lakeside Village also kept the kids occupied with a treasure hunt where children had to find golden tickets hidden throughout the shopping centre.
Clarks Village went for a hand-drawn illustrative style with a colourful Easter woodland theme that captured the essence of spring with the use of flowers and enchanting woodland creatures throughout the designs. In addition to creating graphics for a roadside banner, advertorials and some mocked up chalkboards for around the village, ICG also produced designs for the website, e-shot and social media, all to complement the on-site creative.
Amy Young, Account Manager at ICG, said: “We’ve produced some really vibrant campaigns for Realm this Easter that work across a range of platforms, each showing their own unique style. We’re now busy planning ahead for Realm’s key summer campaigns and Christmas activity too.”
