Wishes aren’t just for Christmas and retail client, Junction 32, certainly proved that earlier this month.
As part of its Christmas Wish campaign, which saw hundreds of wishes being granted across Yorkshire, the outlet shopping village pulled out all the stops to surprise a fundraising superstar, Megan, with a home visit from her favourite Leeds Rhinos player, Jamie Jones-Buchanan.
ICG’s PR team were on hand every step of the way, arranging the exclusive visit with Leeds Rhinos as well as distributing a post-event press release far and wide.
Regional and local press loved the story, resulting in online and print coverage in key titles including the Yorkshire Press, Yorkshire Evening Post, Dewsbury Reporter and ITV Calendar!
You can see exactly what happened when Jamie visited Megan at her home in Dewsbury here.
