Our PR department always love to get involved with April Fool’s Day and this year was no exception!
We worked with The Mall Blackburn and our friends at The Bee and 2BR Radio Stations to pull together a spoof initiative for the security team.
Head of Security Ronnie O’Keefe was more that happy to get involved and announce that he was introducing hoverboards for his team to ride to improve productivity and efficiency.
The story featured in news bulletins, online and on social media throughout the morning and it appears that some people were indeed fooled!
Of course, we came clean at midday to ensure the joke wasn’t on us!
View the hilarious video here:
